Over 473 years in the history - AND, we are proud of every minute of it!
Master of Design Arts, Ms. Miisa Waismaa-Pietarila, has designed the family logo of the Vaismaa Family Society. Her model was the family’s old treemark signature, which has been the identifying mark of the family’s original house, the ownership mark in objects of Mr. Antti Vaismaa, who became the house’s master in the 17th century’s early years, personal logo and an equivalent of signature.
The Lothringen Cross’s model, well-known in Central Europe, has often been used in treemark signatures in the Isokyrö region. The cross is formed by a vertical pole, which is cut by two horizontal beams which are separate from each other. The upper beam is clearly shorter than the lower one. The families which are committed farming have bent the lower beam’s ends to the soil. It is assumed that the Vaismaa treemark signature has over time turned upside down.
From these premises, the family logo continues the family’s tradition: The logo’s form has been preserved in the figures drawn in black. The grey figure is a mirror image. The entity which is formed thus depicts the family houses’ location on both sides of the Cow River (Lehmäjoki). One of the rectangular interiors depicts a Southern Ostrobothnian house painted in red ochre, and the other one depicts the peasant family’s cultivated land.
The logo’s heraldic colouring originates from Isokyrö’s coat of arms. There are two treemarks of the Vaismaa family in the golden shield: the black one is above and the green one is below. In the rectangular plains, there are plains illustrating house and space: the red one above and the black one below.
In the family logo’s colours gold illustrates ripened grain, green illustrates forest and field and red depicts an Ostrobothnian house.
A rectangular version and a version modeled on a coat of arms have been designed form the family logo, for different uses. The first one suits for example as the Family Society’s logo, and the second one bends for example into a flag, an address or, in a more everyday manner, into a stamp. Both versions can be used in different printed products and objects, both in black-and-white and in coloured forms.